About us
The Showroom
63 Penfold Street
London NW8 8PQ
info@theshowroom.org
T +44 (0)20 7724 4300
The Showroom gives space and opportunity for visionary artists to research, experiment, produce and engage meaningfully with audiences on some of the most important issues of our time.
As a not-for-profit contemporary art gallery, we commission and present art projects and exhibitions that challenge ideas about what art can be and do. For over 40 years, The Showroom has been a pioneer of socially engaged art practice, and we continue to be deeply committed to collaboration between artists and participants from our local community, with whom we have a longstanding relationship and track record of working together.
We often work with international artists who may not have yet had significant exposure in London, bringing global practices to UK audiences through major new commissions and presentations. Our programme aims to speak to diverse audiences through exhibitions, off-site projects, events, panel discussions, screenings, book launches, performances, engagement workshops and activations. We also produce and share knowledge via publications and our online resources.
In 2025, we have developed a new Schools and Young People programme, Imagining Futures. Rooted in our local neighbourhood, the programme aims to support long-term relationships with schools, youth centres, and the wider community, inviting young people to engage with the gallery, think critically, make work together, and imagine new futures for themselves and the world around them.
Staff
Director
Gabriela Salgado
[email protected]
Gallery Manager
Scott Lawrimore
[email protected]
Engagement Curator
Magdalena Araus Sieber
[email protected]
Schools and Young People Curator
Oliver Herbert
[email protected]
Communications
Charlotte Nourse
[email protected]
Gallery Assistants
Amina Ali, Vanya Cantone, Campbell McConnell, Corie McGowan, Natalia Ruhe, Allan Struthers
Board of Trustees
Alia Al-Senussi, PhD, Patron and Cultural Consultant
Oliver Evans, Senior Director, Maureen Paley Gallery
Alan Higgs (Chair), B.Arch, PhD, RIBA
Sophie Lachowsky, LL.M, MA, Courtauld Institute of Art
Zain Mahmood, Finance Manager
Andrew Renton, Professor of Curating, Goldsmiths, University of London
Attia Shiraz, Cultural Libraries Services Manager, Westminster Council