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New Website

This website has been constructed for The Showroom's programme at its new building in Penfold Street, NW8. For more information about The Showroom and its past programme at its former home in Bethnal Green, please see The Showroom’s former website http://archive.theshowroom.org.



Meanwhile, the current website has been implemented by O-R-G based on a template originally developed for the Center for Advanced Visual Studies and is launched as a work-in-progress.

New Building

The Showroom’s new 3,000 square foot building on Penfold Street has been reconfigured by Berlin-based architects ifau + Jesko Fezer in collaboration with London’s Working Architecture Group to provide a dynamic flexible space for its long-term growth.



Ifau and Jesko Fezer
Since 1998 ifau (institute for applied urbanism) has worked as a group of architects across interdisciplinary practices. Work includes architectural and urban design, research projects, installations and events in the urban context. As a main focus, ifau investigates the possibilities of translating inner-city difference and diversity into architectural and urban space. They have collaborated with Jesko Fezer on a number of art institutions in Europe including Palais Thinnenfeld, Graz, Casco, Office for Art, Design and Theory, Utrecht, Kunstlerhaus Stuttgart and Munich Kunstverein.

Working Architecture Group
WAG was founded by Jon Goodbun and Cordula Weisser in 2002 as an architectural design practice and spatial ideas consultancy based in Spitalfields, East London. Their portfolio ranges from bespoke furniture to urban planning, and includes domestic, retail, leisure, workplace and exhibition projects. Their clients include BBC, YMCA, British Museum and German Embassy in London.

New Programme

The Showroom reopened in September 2009, with a new programme that accommodates a programme of commissioned projects, as well as an expanded education facility that hosts workshops, conferences and events for artists, writers and curators.

While continuing to support the production of new work by artists underrepresented in London, director Emily Pethick emphasises emerging practices and ideas, collaborative approaches, and projects situated in the public realm that build relationships with the gallery’s new neighbourhood, Church Street, which is one of the most deprived wards in the UK.

During 2010-2011 The Showroom is setting up numerous collaborative ventures, including an ongoing series of seminars with Afterall journal, a collaboration four other European venues: Casco (Utrecht), Objectif Exhibitions (Antwerp), Electric Palm Tree (Amsterdam/Bucharest), and Kunsthalle Sankt Gallen, supported by a grant from the European Union, as well as collaborations with Gasworks, Wyspa Institute, Gdansk and Serpentine Gallery. In 2010 it will also initiate the programme Communal Knowledge, a series of artist commissions that will be focused on initiating forms of collaboration in the Church Street Neighbourhood, which has been supported by the Paul Hamlyn Foundation.